How to Capitalize Blog Titles Correctly | Case Modify

By Case Modify Editorial · Published May 19, 2025 · Updated July 21, 2026

A step-by-step editorial workflow for consistent blog title capitalization and fewer CMS mistakes.

Pick a default style per channel

Many sites use title case for blog post titles, sentence case for category pages, and sentence case for in-post H2s. Write the rule in one page so guest authors do not guess.

Build a short exception list

Document brand names (iPhone, WordPress), acronyms, and words that must stay lowercase (e.g., “vs” in your vertical). Link to the list from your CMS checklist.

Automate first pass, edit second pass

Paste the working title into a title case converter, then fix tokens the algorithm mishandled: “IoT,” “macOS,” “eCommerce” depending on your guide.

Align title, URL slug, and social preview

The H1 title does not have to match the URL slug, but divergent wording confuses analytics. After finalizing the title, generate a lowercase slug with hyphen separators for consistency.